Updated on 2025/09/30

写真a

 
HIRAMATSU Yuko
 
Organization
Faculty of Economics Specially Appointed Professor
Contact information
The inquiry by e-mail is 《here》
External link

Degree

  • 文学修士 ( 上智大学 )

Education

  • 1985.3
     

    Sophia University   master course   completed

  • 1979.3
     

    Sophia University   graduated

Professional Memberships

  • 2024.2 - Now

    Sigma Xi

  • 2016.6 - Now

    Japanese Cognitive Science Society

  • 2014.4 - 2025.3

    Japanese Association for an Inclusive Society.

  • 2008.6 - 2020.5

    Community for Innovation of Education and learning through Computers and communication networks

Research Interests

  • Forest Bathing

  • Information and Communications Technology Education

  • Linguistic Landscape

  • Tourism

Research Areas

  • Humanities & Social Sciences / Cognitive science

  • Informatics / Learning support system

  • Humanities & Social Sciences / Tourism studies  / Language Landscape, Translation, Culture

Papers

  • Cross-cultural acceptance and creation Exploring the inheritance and transition on linguistic landscapes in Nikko

    112 - 114   2024.9

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  • Effect of forest bathing for mindwandering

    Atsushi Ito, Yuko Hiramatsu, Kazutaka Ueda, Madoka Hasegawa, Yasunari Harada

    AHFE International   2024

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    Publishing type：Research paper (international conference proceedings)   Publisher：AHFE International  

    After COVID-19, people are interested in healthcare, so the market for health tourism is increasing. Forest bathing is one of the attractive activities during a trip. To provide tourists with information on the healing effects of forest bathing, we are researching to clarify the questions of "What exactly are the effects of forest bathing, and what causes the healing effects? and "How can we optimally present tourist information on the healing effects? By building a generic model of technology for providing information on forest bathing through experiments in Oku-Nikko, we aim to spread our research results to the health-oriented society. In recent years, research on the default mode network, the idle state of the brain, has been progressing. It has been reported that during meditation and other tasks with low cognitive load, a state of mind wandering occurs, in which attention is directed not to events in the external environment but to one's internal self, and one thinks about various things in a hazy way. It has also been reported that the default mode network, which consists of multiple memory areas in the brain, is activated during mind wandering, and it has been pointed out that this activation may connect memories in various brain regions under conscious awareness, facilitating creativity. In forest bathing, people are relaxed with low cognitive load, which is thought to facilitate the activation of the brain's default mode network, and thus, benefits such as increased creativity can be expected. In this presentation, we will describe the results of our investigation into the relationship between forest bathing and the default mode network, and in particular, whether forest bathing activates the default mode network.

    DOI： 10.54941/ahfe1004688

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  • Creativity: The Writer as Transmitter and the Recipient as Reconstructor -The Dual Structure and the Imagination that Bridges the Gap between Them Reviewed

    Yuko Hiramatsu

    AHFE International   123   181 - 189   2024

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    Authorship：Lead author   Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：AHFE International  

    This study examines creation by information recipients by the linguistic landscape survey in Nikko, a World Heritage Site in Japan. Linguistic landscape refers to the language signs along public roads. We can see traditional Japanese ways there. Old Japanese sometimes used a part of the ancient poems as a common culture in their poem, and from there, they created a double emotion of their own compositions and the ancient poems. This is a proactive and creative method in which the recipient adds a new vision to the one created by the creator/sender of the information. It is said Japanese language has a strong recipient-responsibility tendency, in which the recipient should take the initiative in grasping the meaning. A world-famous example is the stone garden at Ryoanji Temple in Kyoto. The stones and sand remind the viewers of large natural bodies of water and mountains. The creator assumed that those who see it will be actively involved and imagine. This tradition remains in Nikko roadside. For example, "Akebono(dawn)" is written on the board, as a name of a confectionery. When Japanese people look at the word "Akebono”, they remember the beginning of the Pillow Book, "Spring is Dawn (is best)”. Strawberry sweet reminds them of the beautiful dawn of spring. This is a double structure and is one of the manifestations in the Japanese culture of "Mitate". The pedestrians who walk along the road, are reminded of their cultural backgrounds, and there they pause to think and savor the double structure. It is the creation by the recipient that bridges the gap between the two. The uniqueness is not created by the creator, but rather the shared one is used to expand the imagination and share the senses. Considering tourism information application, it is not enough for such a creation. Applications provide as much detailed information as possible. Such information may be useful before the trip. However, when tourists stand in front of some stores, do they need detailed information about inside by smartphone? What is needed is for tourists to stop in front of the store. It is important that they are actively interested. Rather, it is also effective to leave the information incomplete (Zeigarnik effect). Novelty is required in tourism.However, in traditional Japanese cultural areas such as Nikko, where foreign tourists are increasing, the recipients do not have the same cultural background as senders of information. A major challenge is how to have a creative space for those who do not make common knowledge. There are three possibilities.Standardization is underway in the global. There is a possibility of new "Mitate" based on the commonality of the standardized parts.Foreign tourists will know the Japanese way of seeing things as repeaters.The "Mitate" will not be established. However, each visitor will create something new from what he/she has obtained. (Horizon of Expectation)Any or more of these are possible. Creation is in the hands of both the creator and the recipient.

    DOI： 10.54941/ahfe1004689

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  • LEARNING FROM LINGUISTIC LANDSCAPES - PRACTICAL ENGLISH LANGUAGE LEARNING AND AWARENESS OF TRADITIONAL CULTURE Reviewed

    Yuko Hiramatsu, Miwa Morishita

    EDULEARN Proceedings   838 - 844   2023.7

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    Authorship：Lead author   Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：IATED  

    DOI： 10.21125/edulearn.2023.0308

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  • Developing an Application in the Forest for New Tourism Post COVID-19 -Experiments in Oku-Nikko National Park- Reviewed

    Yuko Hiramatsu, Atsushi Ito, Akira Sasaki

    Computer Aided Systems Theory – EUROCAST 2022   250 - 257   2023.2

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    Authorship：Lead author   Language：English   Publishing type：Part of collection (book)   Publisher：Springer Nature Switzerland  

    DOI： 10.1007/978-3-031-25312-6_29

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  • A Survey of Forest Bathing Using EEG Measurement for New Tourism after COVID-19 Reviewed

    Yuko Hiramatsu, Atsushi Ito, Akira Sasaki, Rochaporn Chansawang

    Affective and Pleasurable Design   250 - 257   2022

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    Authorship：Lead author   Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：AHFE International  

    13 million hectares of forest were lost from 2000 to 2010 (ITTO International Tropical Timber Organization) Agricultural development is one of the reasons for this deforestation. The benefits of agricultural developments are significant for residents. On the other hands, If forest protection is important for the world, what brings them better benefits than agricultural developments? It is necessary not to undermine the interests of residents for the cause of other regions, but also to benefit from participating, and to actively embark on forest conservation in order to nurture forests.Considering the global issue of forest conservation, we deal with tourism in nature, especially forest bathing in this paper. Tourists not only give money for local people, but also gives people the perception that forests are not a hindrance to cultivation, but rather meaningful resources for themselves. Research in Japan has been studying the stress reduction effects of forest bathing in the last 10 years. There are physical declines in stress hormones such as blood pressure, pulse and salivary cortisol, promotion of parasympathetic nerve activity, and decreased sympathetic nerve activity even in forest bathing for about 20 minutes (Koyama, 2009). There is also research (Takeda, 2009) that analyzed the atmosphere of forests and measured phytoncide components such as terpenes emanated from trees. It told that forest bathing is effective in reducing physical and mental parts. However, these are often influenced by weather and personal factors of subjects (Alpine,2012). In addition, since the measurement method is complicated for the physiological part, it has not reached the investigation of the scale which can be general-purpose. Research originated in Japan on forest bathing is progressing overseas aiming at the elimination of Over tourism now. We had experiments in Oku-Nikko, the Natural Park in Japan on September and November 2021. We tried to measure effects of forest bathing by performing the degrees of relaxation using EEG Measurement:αwaves increased in certain areas, and multiple subjective evaluations. The participants walked in the forest wearing bandana with simple electroencephalography on the experiments. Though temperatures and deciduous conditions are different in September and in November, effects of forest bathing were observed in both experiments. It is about 26,27℃ in the forest of Oku-Nikko on September. On the other hands, we had the experiment not as high as 10℃ on November. It seems that the situations are not so suitable for experiments in the forest bathing because of the large temperature gap. However, forest bathing has become a hot topic in foreign countries and the compositions of forests varies enclosing temperature are different among those countries. Therefore, considering such different phases is useful for our research, we will lead to the versatility of forest bathing. Participants walked some courses on September. One group walked the same 30-minute course at the forest along a fall in September (n=3) and November (n=10). According to the results of Positive and Negative Affect Schedule（PANAS）scales of 13 participants (yes/no answer), total numbers of “yes” were increased from18 at the start point to 34 after walking. The answer “active” increased from３to 11after the walking in the forest (60 minutes walking). All participants were 20s. They answered that they liked to walk in the nature. However, 5 of them answered the average exercise time per week is less than an hour and 3 participants answered 1 hour or less than 3 hours, 4 participants answered 3 hours or less than 5 hours and only 1 participant answered he exercises 5 hours or less than 10 hours per week. On the other hands, negative items decreased from 14 to 6 after walking in the forest. In addition, αwave came out loudly when 3 participants stopped to see a waterfall which was flowing sideways of the forest in September. According to our experiments, there is a possibility that forest bathing makes people feel better regardless of temperature. Participants became positive after walking in the forest. We have to proceed to analyze the date for subjective evaluation and will examine the EEG data on November, too.We started to research and will continue to use EEG measurement and will have subjective evaluation to enhance evidence for forest bathing enclosing other countries. The forests in Thailand are so different from Japanese ones. Thailand have had too many tourists in several famous cities before COVID-19. There are great forests in Thailand. We will cooperate and will find the common effects of forest bathing. In addition, informing tourists themselves of the effects of forest bathing on the spot using incorporating the brain wave measurement function into the app in the future, it will be useful for new tourism after COVID-19.

    DOI： 10.54941/ahfe1001803

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  • Developing an Application for Walking in Nature for Post COVID-19 Reviewed

    Yuko Hiramatsu, Atsushi Ito, Jinshan Luo, Madoka Hasegawa, Akira Sasaki

    Advances in Intelligent Systems and Computing   721 - 727   2021.1

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    Authorship：Lead author   Language：English   Publishing type：Part of collection (book)   Publisher：Springer International Publishing  

    DOI： 10.1007/978-3-030-68017-6_107

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  • A study on the development of tourist support system using ict and psychological effects

    Akira Sasaki, Fu Xiang, Rina Hayashi, Yuko Hiramatsu, Kazutaka Ueda, Yasunari Harada, Hiroyuki Hatano, Hiroshi Hasegawa, Atsushi Ito

    Applied Sciences (Switzerland)   10 ( 24 )   1 - 25   2020.12

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    Language：English   Publishing type：Research paper (scientific journal)   Publisher：MDPI AG  

    DOI： 10.3390/app10248930

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  • SURVEYS ABOUT LOCAL TRADITIONAL OBJECTS IN NIKKO, THE WORLD HERITAGE SITE -INTERCULTURAL CONTACTS AND UNDERSTANDING OTHER CULTURES- Reviewed

    Yuko Hiramatsu, Yasunari Harada, Miwa Morishita, Atsushi Ito, Masashi Saraki

    EDULEARN Proceedings   1723 - 1728   2020.7

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    Authorship：Lead author   Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：IATED  

    DOI： 10.21125/edulearn.2020.0551

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  • New Tourism System Across Industries in Nikko, Japan Reviewed

    Yuko Hiramatsu, Atsushi Ito, Yoshikazu Nagao, Takeo Watanabe, Fumihiro Sato

    ICDS2020   59 - 60   2020.3

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  • Experiments of LoRa to Develop Services for Tourists

    Akira Sasaki, Munkhod Bayarsaikhan, Kingsam Law, Hiroyuki Hatano, Atsushi Ito, Yuko Hiramatsu, Fumihiro Sato

    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)   12014   416 - 424   2020

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：Springer  

    DOI： 10.1007/978-3-030-45096-0_51

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  • Evaluation of Sightseeing Support Application Using BLE Beacon in Oku-Nikko

    Akira Sasaki, Rina Hayashi, Atsushi Ito, Yuko Hiramatsu, Kazutaka Ueda, Yasunari Harada, Hiroyuki Hatano, Fumihiro Sato

    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)   12014   425 - 433   2020

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：Springer  

    DOI： 10.1007/978-3-030-45096-0_52

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  • A Survey to Create Attractive Contents for Tourism -To Comprehend Other Cultures-

    Yuko Hiramatsu, Atsushi Ito, Akira Sasaki, Kazutaka Ueda, Rina Hayashi, Yasunari Harada, Hiroyuki Hatano, Fumihiro Sato

    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)   12014   407 - 415   2020

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：Springer  

    DOI： 10.1007/978-3-030-45096-0_50

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  • Case Studies of Applications to Encourage Students in Cyber-Physical Environment Reviewed

    Yuko Hiramatsu, Atsushi Ito, Miki Kakui, Yasuo Kakui, Kazutaka Ueda, Rina Hayashi

    Learning and Collaboration Technologies. Designing Learning Experiences   357 - 369   2019.6

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    Authorship：Lead author   Language：English   Publishing type：Part of collection (book)   Publisher：Springer International Publishing  

    DOI： 10.1007/978-3-030-21814-0_27

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  • A Study on Navigation System Using BLE Beacon for Sightseeing

    Atsushi Ito, Akira Sasaki, Munkhod Bayarsaikhan, Hiroyuki Hatano, Yuko Hiramatsu, Fumihiro Sato

    INES 2019 - IEEE 23rd International Conference on Intelligent Engineering Systems, Proceedings   301 - 306   2019.4

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：Institute of Electrical and Electronics Engineers Inc.  

    DOI： 10.1109/INES46365.2019.9109439

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  • A Study of Psychological Approach to Design Sightseeing Support Mobile Application

    Akira Sasaki, Atsushi Ito, Rina Hayashi, Yuko Hiramatsu, Kazutaka Ueda, Yasunari Harada, Miwa Morishita, Hiroyuki Hatano, Fumihiro Sato

    INES 2018 - IEEE 22nd International Conference on Intelligent Engineering Systems, Proceedings   000087 - 000092   2018.11

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：Institute of Electrical and Electronics Engineers Inc.  

    DOI： 10.1109/INES.2018.8523896

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  • A Study to Develop the System for Tourism Using BLE Beacon Reviewed

    Yuko Hiramatsu, Atsushi Ito, Ranee Esichaikul, Rochaporn Chansawang

    ASEAN Tourism Association   2018.1

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    Authorship：Lead author   Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：IEEE  

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  • A Study of Design Model for IoT System

    Atsushi Ito, Yuko Hiramatsu, Hiroyuki Hatano, Mie Sato, Akira Sasaki, Fumihiro Sato, Yu Watanabe

    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)   10672   126 - 133   2018

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：Springer Verlag  

    DOI： 10.1007/978-3-319-74727-9_15

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  • A Cognitive Model of Sightseeing for Mobile Support System Reviewed

    Atsushi Ito, Rina Hayashi, Hiroyuki Hatano, Kenji Shoji, Mie Sato, Yuko Hiramatsu, Fumihiro Sato, Kazutaka Ueda, Yasunari Harada, Miwa Morishita, Akira Sasaki

    IEEE International Conference on Cognitive Info Communications   57 - 62   2017.9

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    Language：English   Publishing type：Research paper (international conference proceedings)  

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  • Outdoor Studying System Using Bluetooth Low Energy Beacon—To Feel Cultural Sites Reviewed

    Yuko Hiramatsu, Fumihiro Sato, Atsushi Ito, Hiroyuki Hatano, Mie Sato, Yu Watanabe, Akira Sasaki

    Lecture Notes in Computer Science   340 - 352   2017.6

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    Authorship：Lead author   Language：English   Publishing type：Part of collection (book)   Publisher：Springer International Publishing  

    DOI： 10.1007/978-3-319-58509-3_27

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  • Navigation system for sightseeing using BLE beacons in a historic area

    Atsushi Ito, Yuko Hiramatsu, Hiryuki Hatano, Mie Sato, Masahiro Fujii, Yu Watanabe, Fumihiro Sato, Akira Sasaki

    SAMI 2016 - IEEE 14th International Symposium on Applied Machine Intelligence and Informatics - Proceedings   171 - 176   2016.3

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：Institute of Electrical and Electronics Engineers Inc.  

    DOI： 10.1109/SAMI.2016.7423002

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  • A trial of navigation system using BLE beacon for sightseeing in traditional area of Nikko

    Atsushi Ito, Hiroyuki Hatano, Masahiro Fujii, Mie Sato, Yu Watanabe, Yuko Hiramatsu, Fumihiro Sato, Akira Sasaki

    2015 IEEE International Conference on Vehicular Electronics and Safety, ICVES 2015   170 - 175   2016.2

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：Institute of Electrical and Electronics Engineers Inc.  

    DOI： 10.1109/ICVES.2015.7396913

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  • A new model for providing tourism information for traditional cultural sites through ICT

    Yuko Hiramatsu, Fumihiro Sato, Atsushi Ito, Hiroyuki Hatano, Masahiro Fujii, Yu Watanabe, Akira Sasaki

    7th International Multi-Conference on Complexity, Informatics and Cybernetics, IMCIC 2016 and 7th International Conference on Society and Information Technologies, ICSIT 2016 - Proceedings   2   76 - 81   2016

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：International Institute of Informatics and Systemics, IIIS  

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  • Evaluation of an information delivery system for hearing impairments at a school for deaf Reviewed

    Atsushi Ito, Takao Yabe, Koichi Tsunoda, Kazutaka Ueda, Tohru Ifukube, Hikaru Tauchi, Yuko Hiramatsu

    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)   8005 ( 2 )   398 - 407   2013

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    Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：Springer  

    DOI： 10.1007/978-3-642-39262-7_46

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  • Designing education process in an elementary school for mobile phone literacy

    Atsushi Ito, Yuko Hiramatsu, Fumie Shimada, Fumihiro Sato

    Journal of Green Engineering   3 ( 3 )   307 - 324   2013

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    Language：English   Publishing type：Research paper (scientific journal)   Publisher：Alpha Publishers  

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  • A study of mobile application for Children's learning - Based on study of Japanese old poetry

    Yuko Hiramatsu, Atsushi Ito, Fumihiro Sato, Fumie Shimada, Natsuki Tanaka

    Proceedings of the IADIS International Conference e-Learning 2012   161 - 168   2012

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  • A study of teaching digital literacy for children: Moral education to use the Internet on mobile phones

    Yuko Hiramatsu, Atsushi Ito, Fumihiro Sato

    Proceedings of the IADIS International Conference e-Learning 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011   2   337 - 340   2011

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  • Information delivery system for deaf people at a larger disaster

    Atsushi Ito, Hitomi Murakami, Yu Watanabe, Masahiro Fujii, Takao Yabe, Yuko Hiramatsu

    2010 5th International Conference on Broadband and Biomedical Communications, IB2Com 2010   2010

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    Language：English   Publishing type：Research paper (international conference proceedings)  

    DOI： 10.1109/IB2COM.2010.5723636

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  • A study of ICT literacy education by mobile phone for children of elementary school

    Yuko Hiramatsu, Atsushi Ito, Fumihoro Sato

    Proceedings of the IADIS International Conference e-Learning 2010, Part of the IADIS Multi Conference on Computer Science and Information Systems 2010, MCCSIS 2010   2   204 - 208   2010

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Books

  • 教育とICT

    伊藤篤, 佐藤文博, 辻智, 鳥居鉱太郎, 佐々木陽, 原田康也, 平松裕子, 榊原英資（ Role： Joint author第7章 空間および他者認識の育成を目的とした情報リテラシー教育）

    中央大学出版部  2023.3  （ ISBN:9784805722749 ）

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    Total pages：vii, 248p   Language：Japanese  

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  • 受容と創造 : 比較文学の試み

    江頭彦造, 松岡洸司, 高橋修著, 久保忠夫, 有光隆司, 勝呂奏, 村松定孝, 植栗弥, 小林幸夫, 山口政幸, 平松裕子, 剣持武彦, 小田桐弘子, 猪熊雄治, 渥美孝子, 西谷博之（ Role： Joint author萩原朔太郎「ウォーソン夫人の黒猫」を読む）

    宝文館出版  1994.12 

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Awards

  • Best Paper Award

    2025.2   14th ICAEIC-2025   From Sightseeing to Gazing at the Place: For Developing an Application for Cultural Elements in Nikko

    Yuko Hiramatsu, Atsushi Ito

  • Best Paper

    2017.3   Computer Science, Environmental Science   A Service Model using Bluetooth Low Energy Beacons

    Yuko Hiramatsu, Fumihiro Sato, Atsushi Ito, Hiroyuki Hatano, Mie Sato, Yu Watanabe, Akira Sasaki

  • 大会優秀賞

    2015   第 17 回日本福祉のま ちづくり学 会全国大会   高次脳機能障害者が電車を利用する際の困難 さに関するアンケート調査

    中山剛, 水村慎也, 伊藤篤, 平松裕子, 上田一貴篠田峯子

  • 最優秀発表賞

    2010.10   情報コミュニケーション学会   初等教育のツールとしての携帯端末使用の可能性ー小学校における授業現場への利用を踏まえてー

    平松裕子, 伊藤篤, 佐藤文博

  • 最優秀論文賞

    2010.8   小学校で携帯電話をどう教えるか その１ー情報端末としてのケータイ活用事例ー

    德増智子, 中村真也, 山田義守, 西岡 利, 島田文江, 伊藤篤, 平松裕子, 佐藤文博

Research Projects

  • Development of Tourism Resources Utilizing the Healing Effects of Forest Bathing: For Enjoyable Tourism after COVID-19

    Grant number：23K28338  2023.4 - 2028.3

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research  Grant-in-Aid for Scientific Research (B)  Chuo University

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    Grant amount： \18460000 （ Direct Cost: \14200000 、 Indirect Cost： \4260000 ）

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  • Support technique for the development of tourism resources utilizing the healing effects of forest bathing: For tourism after COVID-19

    Grant number：23H03649  2023.4 - 2028.3

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research  Grant-in-Aid for Scientific Research (B)  Chuo University

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    Grant amount： \18460000 （ Direct Cost: \14200000 、 Indirect Cost： \4260000 ）

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  • Research and Application of Cultural Information Transfer Based on Linguistic Landscape

    Grant number：22K12598  2022.4 - 2025.3

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)  Grant-in-Aid for Scientific Research (C)  Chuo University

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    Grant amount： \4160000 （ Direct Cost: \3200000 、 Indirect Cost： \960000 ）

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  • ネット社会におけるインバウンド観光客・定住者を意識した文化伝達の言語表現

    Grant number：18K11849  2018.4 - 2023.3

    日本学術振興会  科学研究費助成事業 基盤研究(C)  基盤研究(C)  中央大学

    平松 裕子, 佐良木 昌, 原田 康也, 森下 美和, 伊藤 篤

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    Grant amount： \4290000 （ Direct Cost: \3300000 、 Indirect Cost： \990000 ）

    日光における調査研究はコロナ禍において特に外国人観光客の激減の中、翻訳を中心に進める点には困難もあった。在住外国人を集めてのヒアリング調査はコロナ禍で実施できなかった。しかし、駅から神橋周辺までの１kmの範囲内の言語景観の継続調査、また神戸との比較に関しては順調に続行ができ、対象を絞った研究ができた。外国人観光客に対する調査はできなかったが、日光市図書館の協力を得て、明治時代から大正昭和の観光地日光における言語景観につながる資料を調べるなども実施することができた。また、門前町日光の言語景観の中に表出する文化的要素を抽出することもでき、考察を進めた。
    外国人観光客の減少は日本語表記の増加も招いたが、一方で日本人用のアルファベット表記の増加が見られるなど、急激な社会状況に応じた変化を遂げ、その状況を調査できた点は今後の研究に有用であった。
    研究者は各自の視点で研究を続行し、それぞれに成果を出したのみならず、オンラインではあったが、日本認知科学会第38回大会においては「多元化する異文化体験：COVID-19後に楽しく観光するために」と題してオーガナイズドセッションを開催し、協力した研究の成果を公開し、今後の研究に繋げていくことができた。
    地元商店街も現状に鑑み、外国人観光客より若者にターゲットを一旦シフトしている。したがって外国人対象のメニューなど、すでに当該地域に設置しているアプリケーションへの研究成果の反映までは大きなニーズが今はなく、そこまでの変更には至らなかった。

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  • Supporting Tourism Resource Development through ICT: Improving Expectations by Applying Psychological Effects

    Grant number：17H02249  2017.4 - 2022.3

    Japan Society for the Promotion of Science  Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B)  Grant-in-Aid for Scientific Research (B) 

    Ito Atsushi

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    Grant amount： \16770000 （ Direct Cost: \12900000 、 Indirect Cost： \3870000 ）

    Oku-Nikko area is mountainous, so more safety and security are required. We considered the priority of tourist information based on Maslow's stages of need, designed a smartphone application, and launched it. In addition, to provide information tailored to individual travelers, we used prospect theory to calculate reference points based on the experience and knowledge of individual tourists and developed technology to select the information that would raise expectations based on these reference points. In addition, brain wave measurements using a simple EEG sensor during forest bathing revealed a tendency for relaxation (alpha wave increase), especially near waterfalls and rivers. We also developed a prototype of a food guidance application for tourists from Muslim countries and India.

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Committee Memberships

  • 2022.4 - Now

    電子情報通信学会「思考と言語研究会」   専門委員  

  • 2020.4 - 2023.3

    次世代大学教育研究会   運営委員  

Media Coverage

  • とちぎ観光新時代3 スマホで情報 心つかめ Newspaper, magazine

    読売新聞社  読売新聞  33面  2018.1

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  • 日光、外国人評価アップー中央大、観光地調査

    下野新聞社  下野新聞soon  online  2017.11

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  • 修学旅行、スマホで楽しくー名所クイズのアプリ、中央大などで開発中 Newspaper, magazine

    朝日新聞社  朝日新聞  26面  2016.9

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  • 日光観光案内アプリ「日光仮面ナビ」誕生 Newspaper, magazine

    毎日新聞社  毎日新聞  online  2016.2

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