Language：English   Publishing type：Research paper (scientific journal)  

This paper attempts to elucidate how material values (MV) and voluntary simplicity lifestyle (VSL) are related to Japanese consumers’ attitudes and intentions toward commercial sharing during the COVID-19 pandemic. This paper provides the following findings by employing the two-step structural equation modeling (SEM) approach to analyze the data (n = 750) collected in Japan during the pandemic from people with no experience in commercial sharing. (1) MV has a positive effect on attitudes. (2) VSL is divided into “simplicity,” “long-term usage,” and “planned buying.” (3) Simplicity and planned buying are negatively related to MV, but long-term usage is not significantly related to MV. (4) Simplicity and long-term usage significantly affect attitudes, whereas planned buying does not. (5) Attitudes and subjective norms have positive effects on intentions. Consequently, two conflicting consumption orientations, MV and VSL, positively affect consumers’ responses toward commercial sharing in a pandemic context. The author suggests that although the negative impact of the COVID-19 pandemic exists now, the sharing economy can still contribute to enhancing sustainability and alleviating technological inequality by attracting people with different values and lifestyles.

DOI： 10.3390/su14137812

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Language：Japanese   Publishing type：Research paper (scientific journal)  

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Language：Japanese   Publishing type：Research paper (scientific journal)   Publisher：Japan Society for Distributive Sciences  

DOI： 10.14904/jsds.2021.49_15

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Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)   Publisher：Faculty of Business Administration, Toyo University  

File： 李キョンテ(2021)コラボ消費の概念と多源性に関する一考察_シェアリングエコノミーと関連して.pdf

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Authorship：Lead author,　Corresponding author   Language：Japanese   Publishing type：Research paper (scientific journal)   Publisher：Japan Society for Distributive Sciences  

DOI： 10.14904/jsds.2020.47_59

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Authorship：Last author   Language：Japanese   Publishing type：Research paper (scientific journal)  

DOI： 10.15050/jaibs.12.2_35

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Language：Japanese   Publishing type：Research paper (scientific journal)  

In the context of internet shopping malls in Japan, the current study examines the effects of multi-dimensional e-service quality and customer to customer know-how exchange (CCKE) on customer responses including satisfaction, repurchase intention, and word-of-mouth intention. Carrying out PLS-SEM with data from 250 online customers, the study finds that there are three significant patterns of relationships between exogenous and endogenous constructs: (1) Security/privacy and price offerings/timeliness of delivery predict satisfaction and repurchase intention; (2) information and aesthetics predict word-of-mouth intention; (3) ease-of-use and CCKE predict all customer responses. On the basis of these findings, theoretical and managerial implications are discussed.

File： 李炅泰(2019)Eサービス品質がインターネット・ショッピング・モールに対する満足と意図に及ぼす影響J_stage流通45号.pdf

DOI： 10.14904/jsds.2019.45_33

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Language：Japanese   Publishing type：Research paper (scientific journal)  

The current study investigates the impacts of two antithetical constructs with respect to material consumption, that is, voluntary simplicity (VS) and materialism (MAT), on life satisfaction (LS). Data was collected from 250 Japanese consumers through internet survey and then subjected to exploratory and confirmatory factor analyses, consequently extracting three factors from VS including ‘simple living’, ‘frugal living’ and ‘planned buying’, and two factors from MAT including ‘pursuit of material affluence’ and ‘desire for material happiness’. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), subsequently, this study finds that VS and MAT have various relationships with LS, depending on their dimensions: For VS, while simple living had a significant and positive relation with LS, other VS factors such as frugal living and planned buying did not have any significant relation with LS. For MAT, on the other hand, whereas desire for material happiness affluence was negatively related with LS, pursuit of material affluence was positively related with LS. Furthermore, VS and MAT were negatively but partially correlated, implying that the two constructs could be independent in part. On the basis of these findings, contributions and implications are discussed.

File： 李炅泰(2019)消費者の自発的簡素と物質主義が生活満足度に及ぼす影響.pdf

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Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

File： 李炅泰(2019)消費者マテリアリズムの先行要因と結果に関する一考察.pdf

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Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

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Language：Japanese   Publishing type：Research paper (scientific journal)  

The global acceleration of the democratization of luxury has helped to progress the combination of luxury consumption and frugality, which appear to be, at first glance, contradictory. Existing research however, has paid little empirical attention to such a phenomenon. This study, therefore, examines the moderating role of frugality on the causal relations of perceived luxury values, satisfaction and repurchase intentions, focusing on Japanese consumers who own luxury fashion goods. The findings show that while frugal consumers attach greater weight to utilitarian than hedonic luxury value, non-frugal consumers give much weight to hedonic luxury value. On the other hand, it is also found that symbolic luxury value does not have a significant relation with the level of frugality. On the basis of these findings, the concluding section discusses academic and managerial implications.

File： 最終原稿_李炅泰(2018)ラグジュアリー消費における知覚価値と倹約志向の相互作用_ラグジュアリーブランド品を所有する日本人を対象に.pdf

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Language：Japanese   Publishing type：Research paper (scientific journal)  

The current study investigates not only the causal relationship between materialism (MAT) and luxury consumption related subjective well-being (LC_SWB), but also the moderating effect that consumer susceptibility to normative influence (SNI) has upon the relationship between MAT and LC_SWB. Data were gathered from 400 luxury fashion brand owners in Japan, and then subjected to a factor analysis and a multiple regression analysis. This study found a positive relationship between MAT and subjective well-being in the context of luxury consumption. Furthermore, SNI was found to moderate the relationship between MAT and LC_SWB significantly. When the level of SNI is average or low, MAT has a positive impact on LC_SWB. In contrast, MAT does not relate to LC_SWB significantly when the level of SNI is high. On the basis of these findings, theoretical contributions and practical implications are discussed.

File： 最終原稿_Researchgate用.pdf

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Language：English   Publishing type：Research paper (scientific journal)   Publisher：Emerald Publishing  

Purpose - This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary over time and use the memory theory to explain these temporal differences.
Design/methodology/approach - Part 1 involved an experiment to demonstrate the relationship between consumer ethnocentrism/animosity and semantic/episodic memory. To determine the temporal characteristics of consumer ethnocentrism and animosity, Part 2 involved two quantitative surveys (one each in China and Japan), followed by another two surveys six months later.
Findings - Part 1 showed that consumer ethnocentrism and animosity were underpinned by semantic and episodic memory, respectively. Consistent with memory theory, Part 2 found that consumer ethnocentrism was temporally more stable than animosity. Consumer animosity influenced boycott behaviour during but not after the dispute, whereas consumer ethnocentrism influenced boycott behaviour during as well as the dispute. Finally, consumer ethnocentrism was antecedent to consumer animosity, siding with the relationship between semantic and episodic memory.
Research limitations/implications - Limited to two countries, both with collectivistic culture. A longitudinal approach over multiple phases would further enhance the robustness of the findings.
Practical implications - Understanding the psychological underpinning of consumer ethnocentrism and animosity would allow firms to develop effective marketing strategies to appeal to consumers' ethnocentric and animosity dispositions.
Originality/value - The first study to examine the psychological underpinnings of consumer ethnocentrism and animosity by drawing on the memory theory.

DOI： 10.1108/EJM-03-2014-0188

Web of Science

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Language：Japanese   Publishing type：Research paper (scientific journal)  

DOI： 10.5844/jsmd.19.1_53

CiNii Books

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Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)  

File： 李炅泰(2015)スポーツイベントとスポンサーの整合性が低い場合におけるアンブッシュマーケティングの効果.pdf

CiNii Books

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Language：Japanese   Publishing type：Research paper (scientific journal)  

File： 中国消費者にみるアニモシティと主観的規範の影響～日本製品に対する購買意欲を中心に～.pdf

CiNii Books

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Language：English   Publishing type：Research paper (scientific journal)   Publisher：The Johns Hopkins University Press  

DOI： 10.1353/apr.2015.0012

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Language：Japanese   Publishing type：Research paper (scientific journal)   Publisher：Japan Society of Marketing and DIstribution  

DOI： 10.5844/jsmd.17.1_51

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Authorship：Lead author,　Corresponding author   Language：Japanese   Publishing type：Research paper (scientific journal)  

In the area of international marketing, extant research has examined consumers’ preference for domestic products mainly in terms of attitudinal dispositions, such as consumer ethnocentrism, economic nationalism, consumer patriotism and the like. In contrast, this study explores the impacts of susceptibility to interpersonal influence consisting of susceptibility to informational influence (SII) and susceptibility to normative influence (SNI), on consumers’ preference for domestic products in the context of Korean consumers’ preference for domestic cars. <br />
The interviews were conducted in Seoul, Korea, where 200 questionnaires were completed and then analyzed using structural equation modeling [Amos 16], in order to test five hypotheses and three structural models.<br />
The findings show that SII has a significantly positive impact on consumers’ preference for domestic cars, whereas SNI does not. Furthermore, it is found that SII and SNI are discriminant and at the same time exert reciprocally positive influence, consequently revealing that SNI is completely mediated by SII in the impact on preference for domestic cars. Based on these findings, the concluding section discusses academic and managerial implications.

CiNii Books

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Other Link： http://www.mne-jp.org/pdf/7/3.pdf

Authorship：Lead author,　Corresponding author   Language：English   Publishing type：Research paper (scientific journal)   Publisher：Emerald Publishing  

Purpose - The purpose of this study is to investigate the differential influences of economic nationalism (EN) and cosmopolitanism (COS) on consumer behaviour, and how the two concepts are underpinned by different (normative versus informational) interpersonal influences.
Design/methodology/approach - Surveys took place in two countries, South Korea (n = 257) and Taiwan (n = 258). Both are rapidly developing economies with a cosmopolitan consumer base. Two products, one representing conspicuous and one representing non-conspicuous categories, were used in each country's survey. The data were subjected to exploratory and confirmation factor analyses and fitted using structural equation modelling.
Findings - Contrary to past studies, EN and COS were unrelated. Economic nationalism was strong and biased towards domestic products. The results also suggest that COS may be related to bias against domestic products. EN related strongly to normative influence, whereas COS rested on informational influence. The results were similar across the countries and the product types.
Research limitations/implications - Economic nationalism and COS may coexist as consumer dispositions and their relative salience may vary across individuals. Foreign firms should not overlook consumers' nationalistic sentiment, just as domestic firms may capitalise on it. Both foreign and domestic firms can capitalise on consumer nationalism by highlighting benefits such as domestic employment and wealth creation.
Practical implications - EN and COS may coexist as consumer dispositions, and their relative salience may vary across individuals. When managing their brand portfolio, foreign firms would benefit from considering consumers' nationalistic sentiment, just as domestic firms may capitalise on it. Both foreign and domestic firms can capitalise on consumer nationalism by highlighting social benefits such as domestic employment and wealth creation.
Originality/value - This study brings research on EN and COS from a macro/country level to a micro/individual level. It provides theoretical and empirical insights on the differential influences of EN and COS on consumer behaviour and sheds light on their psychological underpinnings.

DOI： 10.1108/EJM-02-2011-0068

Web of Science

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Language：English   Publishing type：Research paper (scientific journal)  

Purpose: Consumer animosity is often used to explain consumers' boycott of products from a foreign country in a dispute. However, these studies are mainly cross-sectional. The purpose of this paper is to investigate temporal changes in two distinct consumer-animosity dimensions - i.e. historical and contemporary - and their influences on judgment of and willingness-to-buy foreign products. Design/methodology/approach: Sampling came from a mall-intercept survey in Japan during the height of a recent Japan-China dispute (n=139), followed by a similar survey six months later (n=157). Identical questionnaires tapped Japanese consumers' historical animosity (HA), contemporary animosity (CA) and ethnocentrism dispositions, and judgment of and willingness to buy Chinese products. The data were fitted using structural equation modelling. Findings: The results indicate that both CA and HA lowered willingness to buy Chinese products during, but not after, the dispute. CA was consistently stronger than HA in influencing willingness to buy. By contrast, product judgment did not influence willingness to buy during the dispute. That is, animosity dispositions overshadowed objective product evaluation during the dispute. After the dispute, only product judgment directly influenced willingness to buy, and HA indirectly influenced willingness to buy via product judgment. CA weakened after the dispute, but HA remained stable over time. Product judgment was lower during the dispute. Consumer ethnocentrism interacted only with CA during but not after the dispute. Practical implications: International dispute heightens the salience of present-day issues such as unemployment rather than of historical conflicts. Although product judgment was affected, the downside to foreign firms is temporary. Domestic firms can only take short-term advantage, but long-term edge remains improving product judgment. Originality/value: Despite extensive research into the influence of consumer animosity on consumer behaviour, surprisingly little research has attempted to investigate the temporal characteristics of the consumer animosity, let alone investigate its distinct dimensions. In this study, the authors attempt to show that unless one considers the potential temporal changes to individual consumer-animosity dimensions, sweeping conclusions from single-shot studies may yield an incomplete picture and even misguide managerial initiatives.

DOI： 10.1108/07363761311328946

Scopus

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Language：Japanese   Publishing type：Research paper (scientific journal)   Publisher：Japan Society of Marketing and Distribution  

DOI： 10.5844/jsmd.14.1_35

CiNii Books

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Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)   Publisher：Toyo University  

CiNii Books

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Language：Japanese   Publishing type：Research paper (scientific journal)  

CiNii Books

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Other Link： http://www.mne-jp.org/pdf/4/4-8.pdf

Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)   Publisher：Toyo University  

CiNii Books

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Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)   Publisher：Toyo University  

CiNii Books

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Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)   Publisher：Toyo University  

CiNii Books

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Language：Japanese   Publishing type：Doctoral thesis  

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Language：Japanese   Publishing type：Research paper (scientific journal)  

DOI： 10.14989/151163

CiNii Books

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Other Link： http://hdl.handle.net/2433/151163

Language：Japanese   Presentation type：Oral presentation (general)  

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Presentation type：Oral presentation (general)   Country：Japan  

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Presentation type：Oral presentation (general)   Country：Japan  

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Language：English   Presentation type：Oral presentation (general)   Country：China  

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Language：English   Presentation type：Oral presentation (general)  

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Language：Japanese   Presentation type：Oral presentation (general)  

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Language：Japanese   Presentation type：Oral presentation (general)  

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Language：English   Presentation type：Oral presentation (general)   Country：Korea, Republic of  

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Language：Japanese   Presentation type：Oral presentation (general)  

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Presentation type：Oral presentation (general)  

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Presentation type：Oral presentation (invited, special)  

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Presentation type：Oral presentation (general)  

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Presentation type：Oral presentation (general)  

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Presentation type：Oral presentation (general)  

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