Publishing type：Research paper (scientific journal)   Publisher：Springer Science and Business Media LLC  

DOI： 10.1007/s11694-024-02781-7

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Other Link： https://link.springer.com/article/10.1007/s11694-024-02781-7/fulltext.html

Publishing type：Research paper (scientific journal)   Publisher：SPIE-Intl Soc Optical Eng  

DOI： 10.1117/1.nph.11.3.035004

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Authorship：Last author   Language：English   Publishing type：Research paper (scientific journal)  

DOI： 10.5057/ijae.IJAE-D-23-00045

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Publishing type：Research paper (scientific journal)  

DOI： 10.3389/fnrgo.2024.1331083

Scopus

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Publishing type：Research paper (scientific journal)   Publisher：Japan Society of Kansei Engineering  

DOI： 10.5057/jjske.tjske-d-24-00030

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Publishing type：Research paper (scientific journal)   Publisher：Japan Society of Kansei Engineering  

DOI： 10.5057/jjske.tjske-d-24-00025

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Publishing type：Research paper (scientific journal)  

DOI： 10.3389/fnhum.2023.1160392

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Publishing type：Research paper (scientific journal)  

DOI： 10.3389/fnrgo.2023.1207484

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Language：Japanese   Publisher：Japan Society of Kansei Engineering  

Within the context of urban planning in the 21st century, it is important to evaluate landscape design impressions, which can be stakeholders’ important criteria for selecting urban green space proposals in public offering processes. In this study, we aimed to establish a questionnaire for rating impressions of urban green spaces in public offering processes. First, we conducted a qualitative pilot survey collecting 127 items for expressing impressions of urban green spaces selected from recent cases of public offerings in Tokyo. Then, based on the results of two online questionnaires (N = 300 and 100, respectively) and exploratory factor analyses, we identified 22 items classified into 3 factors, such as beautiful sight, unsatisfactory maintenance, and accessibility. General structure of these 3 factors was reproduced by a confirmatory factor analysis, indicating that factors found in this study can be useful for rating impressions of urban green spaces in public offering processes.

DOI： 10.5057/jjske.tjske-d-23-00034

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Authorship：Last author   Language：English   Publisher：Japan Society of Kansei Engineering  

Due to global population growth and economic development in emerging countries, worldwide meat demand is increasing. While, livestock farming poses various problems, meat alternatives are attracting increasing attention. There are signs that soy meat is becoming especially popular in Japan, reflecting its long cultural familiarity with soybean-based foods and making it a potential model for the promotion of meat alternatives. This study explored Japanese consumers’ motivators related to eating soy meat using logistic regression analysis to reveal a possible key to expanding the market. The results indicate that enhanced food neophilia, environmental consciousness, convenience, and sensory appeal lead to an increase in the frequency with which soy meat is eaten. Among these factors, convenience and sensory appeal can be managed by food companies. Thus, we expect that the market is likely to grow if food companies promote the convenience and sensory appeal of soy meat to Japanese consumers.

DOI： 10.5057/ijae.tjske-d-22-00075

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Publishing type：Research paper (scientific journal)  

<jats:sec><jats:title>Introduction</jats:title><jats:p>In recent years, experiential consumption, which refers to purchases involving hedonic experiences, has been gathering attention in marketing research. Experiential consumption is closely related to cognitive biases, and among them, we focus on the IKEA effect, which is a cognitive bias in which the maximum willingness to pay (WTP) for a product is high because the experience of assembling the product is highly valued. Since no studies have examined the neural mechanism behind the IKEA effect, here we present the first study exploring the neural substrates of the IKEA effect using functional near-infrared spectroscopy (fNIRS). During the WTP evaluation, we expect the attachment to and memory retrieval of DIY products to be the cognitive mechanism for the IKEA effect.</jats:p></jats:sec><jats:sec><jats:title>Methods</jats:title><jats:p>Thirty healthy students, of which 24 were confirmed to have undergone the IKEA effect, were asked to perform a WTP evaluation task after assembling three types of do-it-yourself (DIY) products and handling three types of Non-DIY products. Their cerebral hemodynamic responses during the evaluation were measured using fNIRS. In order to adjust for temporal variability of cortical responses among participants, a personalized adaptive general linear model (GLM) analysis was adopted. Then, one-sample <jats:italic>t</jats:italic>-tests were performed for each DIY and Non-DIY condition for the obtained β values, and a paired <jats:italic>t</jats:italic>-test was performed between DIY and Non-DIY conditions.</jats:p></jats:sec><jats:sec><jats:title>Results</jats:title><jats:p>We identified brain regions, including the left-inferior frontal gyrus (L-IFG) and left-middle frontal gyrus (L-MFG), which were probably related to cognitive processing related to the IKEA effect. Among them, the L-MFG exhibited more activation during the DIY condition than during the Non-DIY condition.</jats:p></jats:sec><jats:sec><jats:title>Conclusion</jats:title><jats:p>To our knowledge, the current study is the first to reveal the neural basis of the IKEA effect. The cortical activation during evaluation of WTP for DIY and Non-DIY products exhibited marked differences. In addition to the R-IFG activation often reported for WTP evaluations, we revealed that other regions, in particular the L-IFG and L-MFG, were activated during the DIY condition. These areas are considered to be related to memory and attachment, which would serve as reasonable cognitive constituents for the IKEA effect. In conclusion, this study suggests that the value of experiential consumption can be assessed using fNIRS-based neuroimaging and provides a novel approach to consumer neuroergonomics. It is predicted that visualization the value of experiential consumption will create marketing opportunities for more and more companies and the visualization will become an indispensable method in the future.</jats:p></jats:sec>

DOI： 10.3389/fnrgo.2023.1129582

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Authorship：Lead author   Language：English   Publisher：Japan Society of Kansei Engineering  

Hot springs are a major attraction for domestic tourists in Japan. Evoking a favorable impression of the experience during the information-gathering stage of travel is important in order to attract prospective tourists. Previous findings have suggested that the photographic presentation of a hot-spring hotel can serve as a medium for hotel managers to attract prospective tourists. In the current online questionnaire study, five hundred and eighteen prospective Japanese tourists were asked to rate their affective reactions, cognitive evaluations, behavioral intentions, and willingness to pay (WTP) for two sets of photographic images representing two hot-spring hotels in Japan with traditional and contemporary designs, respectively. The empirical results suggest that the photographic images reflecting a traditional design generated higher affective reactions, cognitive evaluations, behavioral intentions, and WTP. The findings extend the current knowledge on consumers’ perceptions and behavioral intentions and provide practical implications for hotel managers to promote their services and products.

DOI： 10.5057/ijae.tjske-d-22-00020

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Language：Japanese   Publisher：JAPANESE SOCIETY OF REVEGETATION TECHNOLOGY  

Among diverse methods for estimating economic values of natural environments, CVM (Contingent Valuation Method) is used in various research projects, including valuations of urban parks. Traditionally, photographs are used in valuations via CVM for explaining valuation targets to participants, followed by questions about WTP (Willingness-to-Pay) values. The number of studies using VR (virtual reality) is increasing, while previous research has not evaluated effects of explanation methods (VR vs. photographs) on WTP values through control experiments. In this study, we evaluated effects of explanation methods (VR vs. photographs) on WTP values of an urban park, while collecting customer loyalty scores (revisit intentions, word-of-mouth intentions), mood measurements (BMC-J), semantic differential method scores, and eye-tracking data. We also evaluated effects of view angles (front views vs. all-round views) on the WTP values and eye-tracking data. We found no difference between explanation methods in WTP values, customer loyalty scores, mood measurements, or eye-tracking data. However, WTP values after showing all-round views were higher than WTP values after showing front views. These findings suggest that, in valuations of urban parks using CVM, there is little advantage of using VR, which is more expensive and harder to use than photographs. Also, it can be important to control view angles. Further research is needed to evaluate effects of VR technology and view angles on WTP values, using CVM for a broad range of urban landscape design and participants with diverse demographic backgrounds.

DOI： 10.7211/jjsrt.48.364

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J-GLOBAL

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Publisher：Frontiers Media SA  

<jats:p><jats:bold>Objective:</jats:bold> In the current study, we explored the neural substrate for acute effects of guanfacine extended release (GXR) on inhibitory control in school-aged children with attention deficit hyperactivity disorder (ADHD), using functional near-infrared spectroscopy (fNIRS).</jats:p><jats:p><jats:bold>Methods:</jats:bold> Following a GXR washout period, 12 AD HD children (6–10 years old) performed a go/no-go task before and 3 h after GXR or placebo administration, in a randomized, double-blind, placebo-controlled, crossover design study. In the primary analysis, fNIRS was used to monitor the right prefrontal cortical hemodynamics of the participants, where our former studies showed consistent dysfunction and osmotic release oral system-methylphenidate (OROS-MPH) and atomoxetine hydrochloride (ATX) elicited recovery. We examined the inter-medication contrast, comparing the effect of GXR against the placebo. In the exploratory analysis, we explored neural responses in regions other than the right prefrontal cortex (PFC).</jats:p><jats:p><jats:bold>Results:</jats:bold> In the primary analysis, we observed no significant main effects or interactions of medication type and age in month (two-way mixed ANCOVA, <jats:italic>Fs</jats:italic> &lt; 0.20, all <jats:italic>ps</jats:italic> &gt; .05). However, in the <jats:italic>post-hoc</jats:italic> analysis, we observed significant change in the oxy-Hb signal in the right angular gyrus (AG) for inter-medication (one sample <jats:italic>t</jats:italic>-test, <jats:italic>p</jats:italic> &lt; 0.05, uncorrected, Cohen's <jats:italic>d</jats:italic> = 0.71).</jats:p><jats:p><jats:bold>Conclusions:</jats:bold> These results are different from the neuropharmacological effects of OROS-MPH and ATX, which, in an upregulated manner, reduced right PFC function in ADHD children during inhibitory tasks. This analysis, while limited by its secondary nature, suggested that the improved cognitive performance was associated with activation in the right AG, which might serve as a biological marker to monitor the effect of GXR in the ADHD children.</jats:p>

DOI： 10.3389/fnrgo.2021.657657

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-18K17330/

Authorship：Lead author,　Corresponding author  

J-GLOBAL

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Authorship：Lead author,　Corresponding author   Publisher：Wiley  

<jats:title>Abstract</jats:title><jats:p>The 2011 Tohoku earthquake and tsunami in Japan was an extraordinarily stressful incident that caused harmful psychological reactions, such as posttraumatic stress disorder (PTSD), among affected individuals. However, a proportion of exposed individuals experienced posttraumatic growth (PTG), characterized by a noticeable degree of personal strength, spirituality, life appreciation, perception of new possibilities in life, and enhanced relationships with others. Some researchers have argued that these positive reactions may be an illusory change related to coping with traumatic events. We examined trajectory patterns related to PTG Inventory (PTGI) subscales to elucidate the existence of both real and illusory growth regarding quality of life (QoL), utilizing group‐based trajectory models. Three online questionnaires were distributed at 6 months (<jats:italic>N</jats:italic> = 2,554; <jats:italic>M</jats:italic> age = 47.04 years, <jats:italic>SD</jats:italic> = 12.62), 12 months (<jats:italic>N</jats:italic> = 887; <jats:italic>M</jats:italic> age = 48.11 years, <jats:italic>SD</jats:italic> = 12.43), and 42 months (<jats:italic>N</jats:italic> = 560; <jats:italic>M</jats:italic> age = 48.86 years, <jats:italic>SD</jats:italic> = 12.25) postdisaster. Participants responded to items related to demographic characteristics, disaster experiences, posttraumatic stress symptoms, PTG, and QoL. Three main PTG trajectories emerged, characterized by growth, no growth, and illusory growth, with QoL as a time invariant covariate. Compared with the growth trajectory, the odds ratios (<jats:italic>OR</jats:italic>s) for no growth ranged from 2.27 to 5.04; for illusory growth, the <jats:italic>OR</jats:italic>s ranged from 2.09 to 4.67. To our knowledge, this was the first study to report growth trajectories related to PTGI subscales and their underlying differences in psychological mechanisms and processes following the 2011 Tohoku earthquake and tsunami.</jats:p>

DOI： 10.1002/jts.22628

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Other Link： https://onlinelibrary.wiley.com/doi/full-xml/10.1002/jts.22628

Publisher：Frontiers Media SA  

<jats:p>In the midst of globalization, English is regarded as an international language, or Lingua Franca, but learning it as a second language (L2) remains still difficult to speakers of other languages. This is true especially for the speakers of languages distantly related to English such as Japanese. In this sense, exploring neural basis for translation between the first language (L1) and L2 is of great interest. There have been relatively many previous researches revealing brain activation patterns during translations between L1 and English as L2. These studies, which focused on language translation with close or moderate linguistic distance (LD), have suggested that the Broca area (BA 44/45) and the dorsolateral prefrontal cortex (DLPFC; BA 46) may play an important role on translation. However, the neural mechanism of language translation between Japanese and English, having large LD, has not been clarified. Thus, we used functional near infrared spectroscopy (fNIRS) to investigate the brain activation patterns during word translation between Japanese and English. We also assessed the effects of translation directions and word familiarity. All participants’ first language was Japanese and they were learning English. Their English proficiency was advanced or elementary. We selected English and Japanese words as stimuli based on the familiarity for Japanese people. Our results showed that the brain activation patterns during word translation largely differed depending on their English proficiency. The advanced group elicited greater activation on the left prefrontal cortex around the Broca’s area while translating words with low familiarity, but no activation was observed while translating words with high familiarity. On the other hand, the elementary group evoked greater activation on the left temporal area including the superior temporal gyrus (STG) irrespective of the word familiarity. These results suggested that different cognitive process could be involved in word translation corresponding to English proficiency in Japanese learners of English. These difference on the brain activation patterns between the advanced and elementary group may reflect the difference on the cognitive loads depending on the levels of automatization in one’s language processing.</jats:p>

DOI： 10.3389/fnhum.2021.593108

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-19K23389/

Language：Japanese   Publisher：Japan Society of Kansei Engineering  

A market where the cooking is enjoyed as experiential consumption is being roared. Enjoyment eventually improves quality of life (QOL) via elevated positive feeling. Analogously, it is meaningful to elucidate the cooking-related factors that uplift feeling to enrich the eating habits. In this research, we tried to establish a questionnaire that measures the factors to represent uplifted feelings associated with cooking. First, a qualitative pilot survey was conducted. 104 items related to the uplifted feeling by cooking were collected. Then, 600 participants answered online-questionnaire to quantitatively evaluate the degree of uplifted feelings for each item. Exploratory factor analyses revealed that the items were classified into seven factors: special feeling, cooking characteristics, physical wellness, crowding, amount and stability, rationality, and appearance. Internal consistency for each factor was satisfactory. High convergent validity was indicated based on correlational analyses. These together indicated the factors are adequate to measure uplifted feeling regrading cooking.

DOI： 10.5057/jjske.tjske-d-19-00023

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Language：English   Publishing type：Research paper (scientific journal)   Publisher：Blackwell Publishing Ltd  

DOI： 10.1111/joss.12498

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Authorship：Lead author   Language：English   Publishing type：Research paper (scientific journal)  

DOI： 10.1155/2018/3572397

Web of Science

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Publisher：Wiley  

<jats:title>Abstract</jats:title><jats:p>Autism spectrum disorder (ASD) and attention‐deficit hyperactivity disorder (ADHD) are believed to share the symptom of neurocognitive dysfunction in executive functions. Regarding the components of executive functions, however, dysfunction of motor‐response inhibitory control in children with ASD remains unclear. Thus, using functional near‐infrared spectroscopy (fNIRS), we investigated whether putative inhibitory brain dysfunctions are applicable to children with ASD by adopting a go/no‐go task, which has robustly evoked activation in typically developing (TD) children but not in ADHD children. Twenty‐four ASD and 24 TD children underwent a go/no‐go task, and their cortical hemodynamics were assessed using fNIRS. Relative to TD participants, ASD participants showed reduced activation in the right inferior frontal gyrus and middle frontal gyrus (IFG/MFG) during go/no‐go tasks. The current finding suggests that hypoactivation in the right IFG/MFG during a go/no‐go task would serve as a potential biomarker for identifying children with ASD.</jats:p>

DOI： 10.1111/jpr.12204

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Other Link： https://search.jamas.or.jp/link/ui/2020046977

Authorship：Lead author   Publisher：Elsevier BV  

DOI： 10.1016/j.ijgfs.2018.05.005

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Publisher：Informa UK Limited  

DOI： 10.1080/15256480.2017.1324341

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Publishing type：Research paper (international conference proceedings)  

DOI： 10.5194/isprs-archives-XLII-2-463-2018

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Publishing type：Part of collection (book)   Publisher：InTech  

DOI： 10.5772/intechopen.71835

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Publisher：OMICS Publishing Group  

DOI： 10.4172/neuropsychiatry.1000418

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-17K01915/

Language：English   Publisher：Japan Society of Kansei Engineering  

As the modern food market in Japan becomes highly competitive, there is growing need for differentially marketing products. To this end, a food company is supposed to convey clear characteristics of a product to consumers to facilitate their understanding of the product. Therefore, using an on-line survey, we investigated differences in Japanese consumers' valuation of two food products of the same category (i.e., frozen cooked rice products). We utilized the five scales which evaluate products, and based on multiple regression analyses, we explored value structure to represent consumers' valuation of the two food products. While they are perceived as similar products due to the fact that they hold major positions in the market, there were distinct difference in consumers' valuation of the two food products. We suggest that the current statistical approach to assess consumers' valuation of food products could serve as effective tools for enhancing differentiation of food products.

DOI： 10.5057/jjske.tjske-d-17-00038

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Language：English   Publisher：Japan Society of Kansei Engineering  

The domestic food market has grown up to enter maturation stage with extensively diverse segments. In order for a product to survive in this “red-ocean” market, it should have a specific appeal to consumers with various psychological-attitudes. Thus, the current study aimed to segment the Japanese consumers according to their psychographical-characteristics toward foods, and evaluate their effects on the consumption motives of each segmented consumer groups. An on-line questionnaire-based survey targeting on married females revealed four distinct clusters with different food attitudes: 1) spending a lot of money on food 2) saving money and taking simple-food, 3) saving money but enjoying food life, and 4) treasuring time with their family but having simple-food. Further the four consumer groups exhibited different consumption motives on pork employing MANOVA. Based on these results, we suggest that consumer segmentation based on psychographical-characteristics would be valuable approach to produce food marketing strategies.

DOI： 10.5057/jjske.tjske-d-17-00065

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Publishing type：Research paper (scientific journal)  

DOI： 10.1111/jabr.12065

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Publisher：Elsevier BV  

DOI： 10.1016/j.neuroimage.2015.09.062

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-25282243/

Publisher：Elsevier BV  

DOI： 10.1016/j.foodqual.2015.06.007

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Publisher：Elsevier BV  

DOI： 10.1016/j.nicl.2015.06.011

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-15K19627/

Authorship：Lead author   Publishing type：Research paper (scientific journal)  

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Publisher：SPIE-Intl Soc Optical Eng  

DOI： 10.1117/1.nph.2.1.015002

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-25282243/

Publisher：SPIE-Intl Soc Optical Eng  

DOI： 10.1117/1.nph.1.2.025007

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-24791085/

Publisher：Elsevier BV  

DOI： 10.1016/j.nicl.2014.09.001

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-24791085/

Publisher：SPIE-Intl Soc Optical Eng  

DOI： 10.1117/1.nph.1.1.015001

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-24791085/

Publisher：Wiley  

<jats:title>Abstract</jats:title><jats:p>The present study explored the possibility of generating a novel sensory evaluation instrument for describing comprehensive food palatability via its subdomains (rewarding, cultural, and informational) while keeping physiological factors constant. Seventy‐five Japanese participants were asked to taste cheese samples and to respond to a questionnaire that was developed to dissect the distinct subdomains of palatability. The subsequent factor analyses revealed that three major factors may serve as distinct subdomains of palatability: rewarding, cultural, and informational, although the informational factor was not sufficiently robust. Multivariate regression analysis on cheese samples with exactly the same ingredients but sold in different packages led to different comprehensive palatability ratings due to the contribution of the cultural, but not the rewarding, factor. These results suggest that palatability is not merely determined by the physical and chemical properties that are intrinsic to a food product itself, but also depends on psychological properties that can arise through interaction between humans and the food product. The current study presents the first experimental demonstration that palatability could be dissociated to its subdomains.</jats:p>

DOI： 10.1002/fsn3.48

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Other Link： https://onlinelibrary.wiley.com/doi/full-xml/10.1002/fsn3.48

Publisher：Elsevier BV  

DOI： 10.1016/j.bandl.2013.05.007

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-23700885/

Language：Japanese   Publisher：日本薬物脳波学会  

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Language：English   Publishing type：Research paper (scientific journal)  

DOI： 10.1093/chemse/bjs137

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PubMed

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Publisher：Elsevier BV  

DOI： 10.1016/j.neurobiolaging.2011.12.022

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Authorship：Lead author   Publisher：Springer Science and Business Media LLC  

DOI： 10.1186/1472-6947-12-104

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Other Link： http://link.springer.com/content/pdf/10.1186/1472-6947-12-104.pdf

Publisher：Elsevier BV  

DOI： 10.1016/j.clinph.2011.10.006

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Language：Japanese   Publisher：日本薬物脳波学会  

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Language：Japanese   Publisher：CROP SCIENCE SOCIETY OF JAPAN  

To investigate the participation of allelopathy in the injury by continuous cropping of soybean, we seeded lettuce in the field where soybean had been cropped for 0, 1, 2, 3 and 5 years, and examined the growth of the lettuce plants. The lettuce growth was inhibited by continuous soybean cultivation and adding activated carbon to the soil alleviated the inhibition. However, the effect of the activated carbon decreased as the duration of continuous cropping increased. Therefore, the growth-inhibitory activity of the soil was considered to increase with increasing duration of the continuous cropping. In the analysis of the root-zone soil, we could not observe any significant differences in pH and nutrient elements, which suggested that the main factor causing injury by continuous soybean cropping might be allelopathy. Hence, we investigated the effect of adding activated carbon to the field where five been cultivars, ‘Tachinagaha’, ‘Enrei’, ‘Tamadaikoku’, ‘Komaki-dadacha’ and ‘Natsunokoe’ had been cultivated continuously. The growth reduction of soybean by continuous cropping of ‘Tachinagaha’, ‘Tamadaikoku’ and ‘Natsunokoe’, was significantly alleviated by the addition of activated carbon.

DOI： 10.1626/jcs.81.77

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Other Link： http://www.jstage.jst.go.jp/article/jcs/81/1/81_1_77/_pdf

Publisher：Elsevier BV  

DOI： 10.1016/j.foodqual.2011.09.007

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Authorship：Lead author   Publisher：Elsevier BV  

DOI： 10.1016/j.foodqual.2011.10.002

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Authorship：Lead author   Publisher：Public Library of Science (PLoS)  

DOI： 10.1371/journal.pone.0031014

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-23700921/

Publisher：Elsevier BV  

DOI： 10.1016/j.neures.2011.10.008

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-23650217/

Publisher：Elsevier BV  

DOI： 10.1016/j.nicl.2012.10.001

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-23700885/

Publisher：Wiley  

<jats:p><jats:bold>Abstract: </jats:bold> The effect of sensory and extrinsic attributes on consumer intentions to purchase the Japanese traditional fermented soybean product <jats:italic>natto</jats:italic> was evaluated using conjoint analysis. Six attributes with 2 levels each were chosen and manipulated: price (high compared with low), the country of origin of the soybeans (domestic compared with imported), stickiness (strong compared with moderate), smell (rich compared with moderate), attached seasonings (attached compared with no attached seasonings), and the environmental friendliness of the packaging (high compared with low). A fractional factorial design was applied and 8 hypothetical product labels were produced. A sample of 479 Japanese housewives ranked these product labels based on their purchase intentions. Overall purchase intention was affected by country of origin, attached seasonings, and price; those attributes accounted for 81.0%, while the sensory attributes of the product accounted for 19.0% of purchase intents. In order to estimate market segments for the <jats:italic>natto</jats:italic> products based on consumer preference, a cluster analysis was performed. It identified 4 segments of consumers: 1 oriented to attached seasonings, another conscious of the price, and the other 2 oriented to origins. The behavioral and demographic characteristics of the respondents had a limited influence on segment membership.</jats:p><jats:p><jats:bold>Practical Application: </jats:bold> This research was conducted to understand how consumers valuate various sensory and nonsensory product attributes based on their assessment of the overall product in the case of Japanese fermented soy product (<jats:italic>natto</jats:italic>). The data of this research would be of great importance both in understanding consumer behavior and in designing strategies for product development.</jats:p>

DOI： 10.1111/j.1750-3841.2011.02047.x

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Other Link： https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-22300072/

Language：Japanese   Publisher：THE JAPANESE SOCIETY FOR HORTICULTURAL SCIENCE  

Purple asparagus is becoming popular among consumers in Japan because of its unique appearance, thickness, sweetness, tenderness of the spears, and quality of vitamins and minerals. The growing area for purple varieties such as ‘Purple Passion’ is spreading, particularly in cool regions of Japan. However, lower yields compared to those of major green varieties have been regarded as a serious problem. Therefore, some growers hesitate to cultivate the purple varieties. In order to improve the yield of ‘Purple Passion’, we investigated the effect of high density planting on mother fern cultivation between 1999 and 2005. The yield of plots with a normal planting of ‘Purple Passion’ was lower than that of ‘UC157’ which is a green asparagus variety cultured in Japan. However, the yield of ‘Purple Passion’ in the plot with dense planting showed yields as high as those with normal planting of ‘UC157’. The spear weight of ‘Purple Passion’ in all treatments was larger than that of ‘UC157’, although the number of harvested spears of ‘Purple Passion’ per unit area was decreased compared to that from a normal planting of ‘UC157’. This advantage might contribute to labor-saving. These findings suggest that ‘Purple Passion’ can achieve a sufficient yield when cultivated by dense planting. The aptitude for dense planting and its unique properties are key factors in achieving stable cultivation and promoting the consumption of purple varieties in Japan.<br>

DOI： 10.2503/hrj.10.81

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Other Link： https://agriknowledge.affrc.go.jp/RN/2010810467

Publisher：Elsevier BV  

DOI： 10.1016/j.neuroimage.2010.08.016

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Publishing type：Research paper (scientific journal)   Publisher：Japanese Society for Horticultural Science  

DOI： 10.2503/jjshs1.80.76

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Publishing type：Research paper (scientific journal)  

DOI： 10.1111/j.1600-0447.2009.01531.x

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PubMed

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Publisher：Elsevier BV  

DOI： 10.1016/j.neuroimage.2009.12.023

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Publishing type：Research paper (scientific journal)  

DOI： 10.1002/mpr.285

Scopus

PubMed

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Language：English   Publishing type：Article, review, commentary, editorial, etc. (international conference proceedings)  

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Authorship：Lead author,　Corresponding author   Language：English  

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Authorship：Lead author,　Corresponding author   Language：English  

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Authorship：Lead author,　Last author   Language：English   Publishing type：Article, review, commentary, editorial, etc. (international conference proceedings)  

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Publishing type：Article, review, commentary, editorial, etc. (international conference proceedings)  

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Authorship：Last author,　Corresponding author   Publishing type：Article, review, commentary, editorial, etc. (international conference proceedings)  

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J-GLOBAL

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Language：Japanese   Publisher：(一社)日本神経学会  

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Language：Japanese   Publisher：(一社)日本臨床神経生理学会  

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Language：Japanese   Publisher：(一社)日本頭痛学会  

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J-GLOBAL

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Event date： 2023 　 　

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Event date： 2023 　 　

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Language：Japanese  

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Language：English   Presentation type：Oral presentation (general)  

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Event date： 2022.5 　 　

Language：Japanese  

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Event date： 2021.10 　 　

Language：Japanese  

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Language：Japanese   Presentation type：Media coverage  

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Language：English   Presentation type：Poster presentation  

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Presentation type：Oral presentation (general)  

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Event date： 2019.10 　 　

Language：Japanese  

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Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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Event date： 2018 　 　

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Presentation type：Poster presentation  

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Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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Event date： 2016.8 　 　

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Language：English   Presentation type：Poster presentation  

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Language：English   Presentation type：Poster presentation  

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Presentation type：Poster presentation  

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Presentation type：Poster presentation  

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Presentation type：Poster presentation  

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Presentation type：Poster presentation  

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Presentation type：Poster presentation  

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Presentation type：Poster presentation  

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Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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Presentation type：Poster presentation  

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Event date： 2013.6 　 　

Language：Japanese  

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Language：English   Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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Event date： 2013 　 　

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Language：Japanese   Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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Language：English  

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Language：Japanese   Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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Language：Japanese   Presentation type：Public lecture, seminar, tutorial, course, or other speech  

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