Updated on 2024/04/20

写真a

 
SUGIMOTO Toyohiko
 
Organization
Faculty of Global Management Assistant Professor
Contact information
The inquiry by e-mail is 《here》
External link

Degree

  • Doctor of Philosophy ( Queensland University of Technology )

  • Master of Business in the Field of Marketing ( The University of Queensland )

  • 修士 (環境学) ( 横浜国立大学 )

Education

  • 2023.6
     

    Queensland University of Technology   Faculty of Business and Law   School of Advertising, Marketing and Public Relations   doctor course   completed

  • 2015.12
     

    The University of Queensland   UQ Business School, The Faculty of Business   Economics & Law   master course   completed

  • 2009.3
     

    Yokohama National University   master course   completed

  • 2007.3
     

    Meiji University   graduated

Research History

  • 2024.4 - Now

    Chuo University   Faculty of Global Management   Assistant Professor

  • 2023.4 - 2024.3

    Toin University of Yokohama   School of Arts and Sciences   Specially appointed lecturer

  • 2022.2 - 2022.6

    Queensland University of Technology   School of Advertising, Marketing and Public Relations   Seasonal Academic (Academic Tutor) - Marketing and Audience Analytics

  • 2022.3 - 2022.5

    Queensland University of Technology   School of Advertising, Marketing and Public Relations   Research Project Member [Chief Researcher]

  • 2021.11 - 2022.2

    Queensland University of Technology   School of Advertising, Marketing and Public Relations   Seasonal Academic (Academic Tutor) - Understanding how Consumers Think, Feel, and (Mis)Behave

  • 2021.8 - 2021.10

    Queensland University of Technology   School of Advertising, Marketing and Public Relations   Seasonal Academic (Research Assistant)

  • 2017.9 - 2019.3

    Shibaura Institute of Technology   College of Engineering   Part-time Lecturer

  • 2017.9 - 2019.3

    Takushoku University   Faculty of Foreign Languages(at Hachioji)   Part-time Lecturer

  • 2017.4 - 2019.3

    Sophia University   Faculty of Liberal Arts   Part-time Lecturer

  • 2016.9 - 2017.8

    Shibaura Institute of Technology   College of Engineering   Specially Appointed Assistant Professor

  • 2009.4 - 2014.3

    Fujifilm Computer System Co.,Ltd   System Engineer/Consultant

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Professional Memberships

  • 2022.9 - Now

    日本マーケティング学会

  • 2022.2 - Now

    Council for Australasian Tourism and Hospitality Education

  • 2017.12 - Now

    Australia and New Zealand Marketing Academy

Research Interests

  • Tourism

  • Spokes-character

  • Retailing

  • brand imitation

  • Australia

  • Consumer behaviour

Research Areas

  • Humanities & Social Sciences / Tourism studies

  • Humanities & Social Sciences / Commerce

Papers

  • The effect of spokes-character copycatting on consumers' brand evaluations

    Toyohiko, Sugimoto

    (Publication No. 245032) [Doctoral thesis, Queensland University of Technology]. QUT ePrints.   2023.12

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    Authorship：Lead author,　Corresponding author   Language：English   Publishing type：Doctoral thesis   Publisher：Queensland University of Technology  

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  • In search of food in a foreign destination: The dining choice behaviors of young Australian tourists in Japan Reviewed

    Toyohiko, Sugimoto, Hayato Nagai

    Tourism Culture and Communication   20 ( 4 )   219 - 234   2020.10

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    Authorship：Lead author,　Corresponding author   Language：English   Publishing type：Research paper (scientific journal)   Publisher：Cognizant, LLC  

    Dining experience is a crucial element in international tourism because it can encourage tourists to understand local culture and has the potential to increase repeat visitation. A better understanding of tourists' dining choice behaviors is important for destination development; however, the literature has not yet fully investigated this topic, and in particular it is unclear how their behaviors change across repeat visits. This study aimed to fill these gaps by conducting semistructured in-depth interviews with young Australian tourists traveling to Japan. The analysis of the qualitative data identified four major dining choice patterns: perusing the area, searching online sources, hearing from friends or family members, and calling on previous experience. Within the four patterns, perusing the area (i.e., walking around a food district) was the most observed behavior for both first-time and repeat tourists. In addition, repeat tourists tended to choose more local and authentic food due to their motivational development from new-and-touristy to local-and-authentic dining experiences. This study's findings extend the current understanding of tourists' dining choices in the tourism literature and offer suggestions for practitioners.

    DOI： 10.3727/194341420x15692567324903

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  • ICT 学習環境の異なる英語クラスにおける シャ ドーイング導入による聴解力向上効果の比較

    秋庭 はるみ, 杉本 豊彦

    武蔵野大学教養教育リサーチセンター 紀要   ( 9 )   261 - 268   2019.3

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    Language：Japanese   Publishing type：Research paper (bulletin of university, research institution)   Publisher：武蔵野大学教養教育リサーチセンター  

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  • Potentiality of spokes-animals Reviewed International coauthorship

    Toyohiko Sugimoto, Alastair Tombs

    Australian and New Zealand Marketing Academy (ANZMAC) 2017 Annual Conference.   516 - 522   2017.12

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    Authorship：Lead author,　Corresponding author   Language：English   Publishing type：Research paper (international conference proceedings)   Publisher：The Australian and New Zealand Marketing Academy  

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MISC

  • How retailers’ Corporate Social Responsibility (CSR) tactics influence customers’ perceptions of store image, loyalty, and satisfaction?

    Di Wang, Toyohiko Sugimoto

    ARA Consumer Research Report   1 - 55   2022.5

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    Language：English   Publishing type：Internal/External technical report, pre-print, etc.  

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Presentations

  • Investigating defending nature of tourism character icons: Character-tourist relevancy, character reality International coauthorship International conference

    Toyohiko Sugimoto, Edwina Luck, Di Wang

    The 32nd Council for Australian University Tourism and Hospitality Education (CAUTHE) Annual Conference  ( Brisbane, Australia )   2022.2  Council for Australasian University Tourism and Hospitality Education

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    Event date： 2022.2 　 　

    Language：English   Presentation type：Oral presentation (general)   Country：Australia  

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  • Exploring antecedent factors for English learning motivation: Comparing Japanese university students with different motivation levels. International conference

    Toyohiko Sugimoto, Harumi, Akiba

    2017 International Conference on Education and Psychology (ICEAP)  ( Fukuoka, Japan )   2017.11  Higher Education Forum

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    Event date： 2017.11 　 　

    Language：English   Presentation type：Poster presentation   Country：Japan  

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  • Exploring tourists’ dining choice process at a foreign destination: The case of young Australian tourists in Japan International conference

    Toyohiko Sugimoto, Hayato Nagai

    The 23rd Asia Pacific Tourism Association (APTA) Annual Conference  ( Busan, Korea )   2017.6  Asia Pacific Tourism Association

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    Event date： 2017.6 　 　

    Language：English   Presentation type：Poster presentation   Country：Korea, Republic of  

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  • 非営利組織へのスポークスパーソン採用による顧客行動意図の 効果測定とその国際比較： 日本とオーストラリアを対象として

    杉本豊彦

    第53回消費者行動研究コンファレンス  ( 東京, 日本 )   2016.11  日本消費者行動研究学会

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    Event date： 2016.11 　 　

    Language：Japanese   Presentation type：Oral presentation (general)   Country：Japan  

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  • The effects of a spokesperson towards a customer’s behavioural intentions: The case of an environmental conservation NGO International coauthorship International conference

    Toyohiko Sugimoto, Alastair Tombs

    2016 Global Marketing Conference (GMC) at Hong Kong  ( Hong Kong, China )   2016.7  Global Alliance of Marketing and Management Associations

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    Event date： 2016.7 　 　

    Language：English   Presentation type：Oral presentation (general)  

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  • エゾシカの食害による樹木更新への影響評価

    杉本豊彦, 久保田康裕, 森章, 松田裕之

    日本生態学会第56回全国大会  2009.3 

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    Event date： 2009.3 　 　

    Language：Japanese   Presentation type：Oral presentation (general)  

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Awards

  • Australian Government Research Training Program (RTP) Stipend

    2018.11   Queensland University of Technology  

  • World Semi-Finalist, 2015 Google Online Marketing Challenge

    2015.11   Google Inc.  

Research Projects

  • Investigating the impact of CSR tactic on consumer outcomes: Comparison between the most effective domestic and international CSR tactics

    2022.3 - 2022.5

    Australian Retailers Association  Consumer Research Advisory Committee Grant (AUD$10,000)  Queensland University of Technology

    Di Wang, Toyohiko Sugimoto

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    Authorship：Coinvestigator(s) 

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Teaching Experience

  • Marketing and Audience Analytics [Tutorial]

    2022.2 - 2022.6   Institution：Queensland University of Technology

  • Understanding how Consumers Think, Feel, and (Mis)Behave [Tutorial]

    2021.11 - 2022.2   Institution：Queensland University of Technology

  • 外国語学部 英語科目 (ライティング、リスニング、スピーキング 等)

    2018.4 - 2019.3   Institution：拓殖大学

  • Computer Studies

    2017.4 - 2019.3   Institution：Sophia University

  • アカデミックスキル (工学英語、TOEIC、プレゼンテーション 等)

    2016.9 - 2019.3   Institution：芝浦工業大学

  • 英語圏研究 (オーストラリア)

    2017.9 - 2018.3   Institution：拓殖大学

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Committee Memberships

  • 2024.4 - Now

    中央大学   キャリア教育委員会  

  • 2024.4 - Now

    中央大学 国際経営学部   キャリア教育委員会  

  • 2024.4 - Now

    中央大学   国際経営学論纂編集委員会  

  • 2023.4 - 2024.3

    Toin University of Yokohama   Research bulletin, Toin University of Yokohama, editorial committee